Find Me On The Second Page

This week in POSIEL we focused on using Google Analytics and SEO on our websites, and all of the data that this plug-in can provide.

Google Analytics Set-Up

Therefore, this week I focused on setting up my Google Analytics account (properly this time), so that I can view and utilise this information accordingly.

A few weeks ago (likely discussed in another process post), I attempted to set up Google Analytics, but I missed the step where I tag my website in WordPress. Therefore, when I went into Google Analytics today, unfortunately no data had been tracked.

Having Google Analytics properly set up is important, as the data provided will allow me to tailor my content to my audience more effectively.

For example, knowing the demographic information of those visiting my site most frequently can help create content closer to what those groups are most interested in, and would most like to see.

Additionally, the analytics also allow me to observe what days of the week have the busiest traffic. This helps indicate to me when I should or shouldn’t post content, in order to maximise readers per post.

Search Engine Optimization (SEO)

Another important topic discussed in class this week, is Search Engine Optimization (SEO).

According to the Search Engine Journal, the goal of SEO is to make your website easily discoverable by search, and to foster an overall effective user experience (Hollingsworth, 2021).

Because I have not dived into using SEO for my site yet, I likely show up on the 2nd (or 3rd or 4th or 5th …..) page of Google.

Additionally, like Google Analytics, SEO also provides us insight into customer wants, and allows us to better understand them. This is accomplished through search query data, SERP analysis, analytics data and AI insights (Hollingsworth, 2021).

SEO is not something I’ve had a chance to dive into yet, but I look forward to discovering its possibilities in the coming weeks