This week in POSIEL, we examined the idea of bringing our blog content to other social media platforms, including YouTube, Instagram, Facebook, Reddit, Snapchat, TikTok, and yes, even Twitter.
And after some consideration, I decided that I will be utilizing Twitter, as a secondary platform for my content!
Now I know what you’re probably thinking: why on Earth would I take my content to Twitter, when users are fleeing the site faster than I can type this post out.
Don’t worry, I’ll explain. But first, lets discuss the idea and benefits of making one’s content available across various platforms.
What is Transmedia Content?
This concept can be referred to as “transmedia” content, where stories are shared and understood across different mediums. Moreover, each medium caters consumer wants, and may serve different functions (KevingBrittenyLauren, 2013).
Therefore, utilizing different sites and creating content specifically tailored for each, is an effective way to get your content out to a wider and more diverse audience.
However, while it is important that content across platforms is unique, it is coordination is also critical (KevingBrittenyLauren, 2013), in order to curate and maintain a strong digital self.
My Social Media Habits
Out of these social media platforms mentioned above, I would say my favourites and most used are definitely Instagram, YouTube, and Twitter, with each one serving a specific purpose for myself.
Instagram I use mainly for social purposes. I like to keep up with and see what my friends and favourite celebrities are up to through posts and stories, as well as share my own pictures as well. I also follow lots my of “meme” pages on Instagram, which provide some good laughs throughout my day.
I also often find Instagram being my main news source as well. This is typically my first exposure to any significant events or pop culture news occurring at some time.
On YouTube, I am strictly a consumer, as I do not post any of my own content. However, I greatly enjoy watching videos on the platform, and I have a number of comedy, commentary, and lifestyle creators that I keep up with regularly.
Finally, I view Twitter as my corner of the internet to enjoy all my more “niche” interests – such as specific artists/ bands, creators, hobbies, TV Shows, etc.
Although Twitter is a platform that is meant to encourage discussion, I do not typically engage in comment sections, or even tweet. I simply consume – by scrolling, liking, and occassionally retweeting things that are particularly funny or resonate with me.
However, because I have determined Twitter as my sort of “niche habitat”, I figured it would be the perfect platform to bring my blog content as well!
Mik’s Mind On Twitter
Therefore, at the beginning of the semester, I created a second Twitter account specifically for this site. I even have it linked on the sidebar!
However, it looks like I made two posts and then forgot about it 🙁
So, I am bringing it back! I may be the only Twitter user at this point, but I think its the best, alternative platform for my content to reside.
On my Twitter, I plan on mainly retweeting and sharing interesting and useful health resources. Additionally, if I write a post that I think deserves to see a wider audience, I will post links to that as well.
I am excited to bring my content to Twitter, and see how it effects my engagement overall. And maybe even build a strong community on the platform!
KevingBrittenyLauren. (2013). POKEMON AS TRANSMEDIA STORYTELLING. WordPress. https://kevinbrittenylauren.wordpress.com/2013/11/21/pokemon-as-transmedia-